In the first installment of the series, which will support the Recipe for Disaster campaign, Nelufar talks to Nicole Richie as part of an in-depth look at the impact of food waste globally.Ī recent UK study revealed that social media is fuelling food waste. The Recipe for Disaster launch also coincides with the premiere of a new FUSION documentary series “Food Exposed” (#FoodExposed) hosted by Nelufar Hedayat. It is also important to remember that food is often wasted before it even reaches the consumer – so if it does make it into our households and on to our plates, then we have a responsibility to do our best to use it wisely.” In the UK, professional chef Arthur Potts Dawson will be hosting a launch dinner for the campaign at Omved Gardens, using food that would ordinarily go to waste.Īrthur Potts Dawson reflects “Food waste is one of the biggest issues of our time and chefs are in a position to drive behavioural change and offer practical tips on how to use up food nearing its expiration. Recipe for Disaster aims to confront this issue and get people to take action by creating a meal and making a donation." However, in the developed world most food is lost on the plate. “In developing countries the majority of food is wasted in storage and production, which WFP is helping to address with new technologies and community education. "If we can tackle the problem of food waste, we could feed 9 billion people every day,” said Corinne Woods, Director of Communications for the World Food Programme. At the same time, ongoing conflicts are forcing more people to flee their homes than at any time since the Second World War, making it difficult for affected people to grow their own food or buy food at a reasonable price. Whilst there is enough food in the world to feed everyone, one third of the 4 billion metric tonnes of food we produce each year is wasted, costing the global economy nearly US$750 billion annually. The campaign, Recipe for Disaster, developed by Adam Burns and Paco Lopez at Anomaly, aims to raise awareness and money for hungry people by asking the general public to be more conscious of their food waste – one of the fundamental steps towards eradicating global hunger. This is the challenge set by The United Nations World Food Programme (WFP) and creative agency Anomaly. LONDON - Open your fridge, grab the ingredients closest to their use-by date and create a recipe from food that would otherwise go to waste.
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